How To Bet In The Super Bowl
As communicators gear up for Super Bowl LV, many are embracing social media content to boost their efforts.
- How To Bet In The Super Bowl
- How To Bet In The Super Bowl Halftime Show
- How To Bet On The Super Bowl
- How To Bet On The Super Bowl 2020 Legally
Rapper French Montana has doubled his money after placing a $250,000 bet on American football superstar Tom Brady leading the Tampa Bay Buccaneers to Super Bowl victory. The “Unforgettable. Tampa Bay Buccaneers vs Kansas City Chiefs (Over 57.5): Bet Now. The current Super Bowl LV total is sitting at 57.5 points—tied with Super Bowl LI for the highest Over/Under in Big Game history.
BET Networks is gearing up for its annual “Super Bowl Gospel Celebration,” which is a star-studded “ultimate praise party” on Feb. 6 that features National Football League athletes, artists, content creators, celebrities and more:
The lineup of talent for this year's Super Bowl Gospel Celebration is amazing!
Be sure to tune in this Saturday, Feb. 6 at 8/7 pm CST. Only airing on @BET. #SuperBowlGospel#music#faith#gospel#gospelmusic#BET#SBLV#TampaLV#NothingCanStopUspic.twitter.com/3xSb9KnhGz
- Rickey Smiley hosts the 22nd Annual Super Bowl Gospel Celebration featuring appearances from the NFL Players Choir, Pharrell Williams, Faith in Action honoree Deshaun Watson and more.
- Tampa Bay Buccaneers vs Kansas City Chiefs (Over 57.5): Bet Now. The current Super Bowl LV total is sitting at 57.5 points—tied with Super Bowl LI for the highest Over/Under in Big Game history.
— Super Bowl Gospel (@SuperBowlGospel) February 3, 2021
Whether you’re crafting content to accompany the big game or are looking for ways to boost your messages and creative efforts, consider these four takeaways from T.J. Barber, director of social media and strategy for ViacomCBS’ BET Networks:
1. Create content that your audience considers valuable.
For last year’s Super Bowl, BET produced a video featuring social media influencer “NotKarltonBanks” quizzing celebrities and athletes on biblical trivia, which racked up a combined 2 million views across social media platforms:
The network also grabbed more than 3 million views with another video promoting its “Soul Train Awards,” which featured actresses and co-hosts Tisha Campbell and Tichina Arnold in a “mukbang”—a popular online show format from Korea where hosts eat food as they discuss various topics. The secret to BET’s success? Create videos your audience actually cares about.
Barber says:
We’ve provided our audience with content they love consuming (i.e., Mukbang, comedy, trivia and never-heard-of stories) in [formats] they don’t often see on the BET Networks platform. “What the MUK is going on?” was our first ever mukbang attempt and the series “Church Card Revoked” captured on the “Super Bowl Gospel Celebration” red carpet in 2020 allowed us to have fun with faith and spirituality.
When producing videos or other social media content, consider your audience first, then brainstorm ways you can weave your brand’s voice and messages into the content and trends your fans love. Remember: It’s not all about you or your organization.
“We met the audience where they are instead of asking the audience to join us for the content the creators like to produce,” Barber says.
2. Lean into insights, data and trends.
Newsjacking and internet trends can provide many opportunities for social media pros to make a splash and strengthen brand loyalty, but you have to know the latest fads before you can brainstorm ways to infuse your organization’s offerings and brand into them.
“Don’t be afraid of data,” Barber says.
Dig into social listening and brand sentiment across digital media channels or dig into audience segmentation analytics to help you better understand, reach and resonate with your target audience(s).
“Use data to learn more about the audience you have and the audience you hope to obtain,” Barber says. “Let the data help you create content to reach your audience and create a community.”
Data and insights can help you uncover tastemakers and emerging trends, too. “Work with the originators of trends instead of those who become famous for copying them and not providing credit,” Barber says.
You can also use data and insights, along with a history of showing the ROI of your efforts, to position yourself as a trusted expert within your organization. This can help you to redirect requests that won’t help you meet your campaign and engagement goals.
3. Select the right partners.
Influencers are an important part of many organizations’ content creation efforts—and choosing your content creator cohort shouldn’t be a decision you make lightly. Do your research, and look beyond vanity metrics.
“Don’t choose an influencer and/or content creator solely based on their numbers,” Barber says.
Instead, consider the influencer’s online community, engagement, previous content and overall brand—and ask yourself if those items align with your goals and organization’s values. Also, map out your ideal partnership and whether that influencer will be able to produce the desired results.
Barber says:
Make sure your content will resonate with their audience. Does the partnership truly make sense? Will they actually engage with the content once posted? Do they actually deliver on the impressions promised?
Once you find the perfect influencer partner, ensure your relationship is mutually beneficial.
Barber says you must pay content creators what they are worth: “Stop trying to get individuals to do the most for the least bit of money.”
Barber also cautions against stealing from BIPOC content creators and claiming their work as your own. These actions can quickly destroy trust and brand reputation.
Selecting the right partners extends past your chosen content creator or influencer, too. Look for was you can partner with social media platforms, industry veterans and more—especially as you grapple with engaging consumers throughout the COVID-19 crisis.
Barber says:
Work with your vendor platform partners to know their best practices. If you’re spending money in a platform, make sure you have a rep who can work with you. If that isn’t possible, gather with your counterparts to share best practices, join groups where your peers are willing to share what they know, and/or read, read, read.
4. Repurpose and promote your content across social media platforms.
Last year, BET created a 2020 “Super Bowl Gospel Celebration” YouTube playlist, featuring videos from the show and red carpet, but also distributed and repurposed the content for social media efforts that lasted long after Super Bowl weekend.
“The content you create should have a long-lasting shelf life,” Barber says, “which may mean adjusting contracts with talent so your content isn’t specific to one creative.”
With every piece of content you create, consider how you can repurpose and distribute it on other social media platforms and channels. Barber says this could include crafting GIFs or memes from your videos, remembering to tailor each piece of repurposed content to the platform and audience.
BET’s Tenor profile and GIPHY channel are treasure troves of GIFs from its series and award shows. Some even include the BET+ branding, such as this GIF from the network’s “First Wives Club” series:
BET’s stickers also provide fans with its series’ characters and moments, in a format meant for Snapchat, Instagram and Facebook stories:
BET is also promoting its “Super Bowl Gospel Celebration” this year with tweets on its Twitter profiles, including @BETGospel, @SuperBowlGospel and a pinned tweet on its main Twitter account:
Join us for a night of faith, family, football, and inspiration with the 22nd Annual NFL Sanctioned #SuperBowlGospel Celebration hosted by @RickeySmiley, Saturday February 6 8/7c! Let's go! pic.twitter.com/ckHCKOKUkL
— BET (@BET) January 30, 2021
A short-form video touting performer Koryn Hawthorne’s appearance also appears on BET’s Instagram feed, and the hashtag #SuperBowlGospel enables Barber and her team to monitor the conversation across social media platforms:
You can learn more social media and digital content insights from Barber at Ragan’s Social Media & Digital Communications Conference, March 16. She will be joined by speakers from Dropbox, Microsoft, UPS, Chip and Joanna Gaine’s Magnolia, Dictionary.com, LinkedIn and more. Register by March 2 to save $100.
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Super Bowl LV is two days away.
Pennsylvania is now home to 13 sports betting apps which are filled with hundreds of ways to bet on the big game.
Let’s go into a “two-minute drill” and get to the good stuff – the promos (for new users and for current ones), the props, and some of the betting markets that you might have missed at first glance.
Super Bowl 55 details:
- Kansas City Chiefs (1) (AFC) (14–2) vs. Tampa Bay Buccaneers (5) (NFC) (11–5)
- Feb. 7 at 6:30 p.m. EST
- Raymond James Stadium, Tampa, Florida
Latest Super Bowl 55 odds at PA sportsbooks
Opening lines for Super Bowl LV put the Chiefs as 3-point favorites with the total points at 56. Chiefs quarterback Patrick Mahomes is the favorite to win Super Bowl MVP.
Here are updated Super Bowl odds in PA:
New user promotions at PA online sportsbooks for Super Bowl LV
BetMGM Sportsbook:
How To Bet In The Super Bowl
- Risk-free first bet up to $600.
- Bet $1, win $100 if the team you bet on wins the Super Bowl
- Bet $1, win $100 if Tom Brady throws a touchdown
- Place a $25 one-game parlay wager on the Super Bowl and receive a $10 free bet (for all users)
DraftKings Sportsbook:
- Big game no-brainer: Double your money if a TD is scored in Super Bowl LV. Make a deposit of $5 and you will be given a single use odds boost for any team to score a TD. Max bet $50.
- Deposit bonus: Get a 20% deposit bonus up to $1000.
FanDuel Sportsbook:
- Big game odds boost: Bet $5 to win $275. Download FanDuel and make your first deposit (min. $10). Place your first bet on the Chiefs vs. Buccaneers moneyline.
Caesars Sportsbook:
- Receive a 100% bonus match on your first deposit up to $300.
Unibet Sportsbook:
- Big game bundle welcome offer: Get 2x $250 risk free bets, $20 in free bets, and a $21 free live bet. Your first two bets after depositing will qualify.
Current user promos at PA online sportsbooks for Super Bowl LV
BetMGM:
- Bet $25 and get a $10 free bet: Opt in and place a $25 one game parlay wager and get a $10 free bet
DraftKings:
- Big game profit boost: Boost your profits 25% on featured Super Bowl LV props like total points (odd even), either team to have a successful two-point conversion, first team to score, Mahomes to throw 3+ pass TDs and Chiefs win, Brady to throw 3+ pass TDs and Buccaneers win.
- Big game live bet boost: Get a 25% live profit boost to use for a live bet during Super Bowl LV. Max bet $25.
FanDuel:
- Same game parlay insurance: Place a same game parlay of at least three legs on the Kansas City Chiefs vs. Tampa Bay Buccaneers. If you hit all legs except one, get $25 back in site credit.
- Big Game Bingo: Claim your free card that has 24 Super Bowl LV props and a free square in the center. The card automatically marks the square for every prop that hits. Tap BINGO to win. All you have to do is call BINGO when you fill 5 squares in a row to see if you win. (full list of rules and prize payout listed on app)
Unibet:
- $21 free: $21 free live bet during Super Bowl LV
- Touchdown bonus: Get a $1 bonus for every point your team scores
- Super Sized Sunday: Bet the spread and get a $2 casino bonus for every touchdown.
- QB touchdown bonus: Get $6 in a free bet for every touchdown your QB throws
- Blackjack boost: Get a $10 bonus when you play Eagles Blackjack and wager $100 or more.
Super Bowl LV props and novelty betting
There are hundreds of Super Bowl LV betting markets at PA online sportsbooks.
The most popular are point spread, moneyline, and total points.
If you want to see what betting markets are “popular” at a sports betting app, just tap on the game and the markets are listed.
Here are some betting markets that are getting the attention of bettors:
- Coin toss outcome
- First play
- TD scorer
- Passing yards
- TD passes
- Rushing yards
- Alternate spread
- Tom Brady passing yards
- Patrick Mahomes passing yards
Novelty Super Bowl props
Novelty props are an additional option for bettors. At regulated sportsbooks you will not find action on things like “what kind of mask will Andy Reid wear” and “what team will Biden pick to win.”
Super Bowl prop bets available in PA:
- Coin toss
- Coin toss outcome
- Coin toss winner
- Player to correctly call opening kick off coin toss
- To win coin toss and game
- First play
- Trick play specials
- Score specials
- Fat man TD
- First drive
- Doink Special (any field goal or extra point to hit uprights or crossbar)
- Kickoff specials
- Super Bowl specials
- Jersey number props
Sorry, Pennsylvania Super Bowl bettors. Betting on what color Gatorade will be poured on the winning coach is not permitted in PA. However, you can wager on it in New Jersey.
Someone tell Grandpa Simpson the Super Bowl made it
In a Season 7 episode of The Simpsons, there is a flashback to Abe Simpson (Grandpa Simpson) watching Super Bowl III. His wife, Mona, came to talk to him but he wasn’t having it.
Well, Grandpa Simpson, the Super Bowl has “made it.”
23.2 million Americans plan to bet a total of $4.3 billion on this year’s Super Bowl according to new American Gaming Association (AGA) research.
A record 7.6 million will bet with online sportsbooks this year, up 63% year-over-year. For Pennsylvania, it will be the second Super Bowl that bettors will be able to wager on sports betting apps.
“This year’s Super Bowl is expected to generate the largest single-event legal handle in American sports betting history,” said AGA President and CEO Bill Miller. “With a robust legal market, Americans are abandoning illegal bookies and taking their action into the regulated marketplace in record numbers.”
“Fun” Super Bowl bets
In the festive spirit of the Super Bowl holiday, here are some “fun” prop bets.
BetMGM:
- Buccaneers to score 3+ points in each quarter +170
- Chiefs and Buccaneers to both score 28+ points +225
- Tyreek Hill to record 80+ receiving yards and to score 1+ TDs +150
- Position of Super Bowl MVP: Offense (-1200)/Defense (+750)
Cross game match bet, which will be higher?
- Tom Brady passing TDs (+100) or Claude Giroux shots vs. Boston Bruins on Feb. 5 (-120)
Cross game match bet, which will be higher?
- Mahomes rushing yards (-125) or Total Bundesliga goals on Feb. 6 (+105)
FanDuel:
How To Bet In The Super Bowl Halftime Show
- Dave Weaver Super Bowl Prop: Any QB to throw for 6+ TDs (Yes +1000/No -3000)
- Will there be a scorigami (unique final score in NFL history): Yes +1100/No -1400
- Total interceptions: Over 1.5 (+120)/Under 1.5 (-155)
DraftKings:
- 100+ Receiving yards and win: Tyreek Hill (Yes +200); Jason Kelce (Yes +190)
- Total number of players to have a pass attempt (Over 2.5 +170/Under 2.5 -22)
- Either team to be shut out (+5000)
- Either team to score a special teams touchdown (Yes +550/No -910)
Gronkowski 69 “special”:
- DraftKings: Gronkowski to record 69+ receiving yards boosted from (+300) to +330
- Barstool Sportsbook: Gronkowski to record 69+ receiving yards and score a TD boosted from (+650) to +690
Eagles and Steelers betting
The two PA “home” teams aren’t in the big game but it doesn’t mean there isn’t a way to bet on them.
Next year’s odds for the Super Bowl, AFC winner, and NFC winner are posted at PA sports betting apps.
The Pittsburgh Steelers started out 11-0 which historically meant a trip to the Super Bowl seemed like a sure bet. Since 1970, nine of the eleven teams that started with 11-0 made it Super Bowl. However, the Steelers sputtered and their season ended with a 48-37 loss in the Wild Card Round to the Cleveland Browns.
Pittsburgh Steelers 2021-22 odds
- Super Bowl LVI (2022): +3000
- AFC winner: +1400
The Philadelphia Eagles may steal some Super Bowl headlines if they decide to trade quarterback Carson Wentz this weekend. The word on Wentz from “blue-check” sources:
- ESPN’s Adam Schefter said Wednesday that Wentz “wants to leave the franchise.”
- NFL.com reported that teams have been calling the Eagles about a potential trade for Wentz.
Philadelphia Eagles 2021-22 odds
How To Bet On The Super Bowl
- Super Bowl LVI (2022): +5000
- NFC winner: +2500
How To Bet On The Super Bowl 2020 Legally
Lead image credit: AP Photo/Jeff Bottari